Following on from a book format which failed to fully engage, with nearby properties situated in different counties finding themselves at opposite ends of the booklet, the idea was to open up the counties into a big map.
We presented the information in a more engaging but clearer way. In colour coding the counties and showing the properties across the county line we gave members a greater opportunity to plan trips and move around the region.
“We’ve got to know That’s Brave really well over the last few years, which has really helped us to work together. They’re great creative minds and get you to think outside of the box. They have fresh ideas and a great style and they quickly understood the balance between bringing out individual characteristics of our properties, whilst staying true to the National Trust brand.”
The idea to progress the leaflet and develop it into a map style has really helped engage the public. The format change and presentation has really encouraged multi trips to neighbouring properties and created a informative travel map too. Because this regional visitors guide does touch upon all of the region, it has really helped the individual properties and worked so well it almost does the job of their own guides. Evidence can be seen by the regularity that this guide is restocked at information points.
