The packaging reflected the premium market placement of a bean-to-bar product, but without an overly crafted look and feel.
The brand launched with bars expressive of their origins in Columbia, Haiti, Belize and Bolivia. These origins were core in communicating the truely traceable concept which led to a range of graphical illustrations, each giving a strong essence of the area while not overpowering the clean family feel.
The graphical illustrations and colours were inspired by traditional dress and fabric patterns, straw bag weaves and local plants. These were simplified into more abstract strokes, emphising more of the patterns which are commonly associated with each country.
The packaging shape was bespoke, with the reseal tab taking inspiration from the cocoa bean so it added to the feel but was practical too. The bar was then wrapped in thick foil paper and finished with a coloured cocoa bean sticker. Each box was then covered in a soft touch laminate and finished with silver foil to the logo and regional name.
“We really enjoyed working with That’s Brave on our branding. The final designs – a distillation of much work – were really successful and our branding and packaging has given us a real stand-out in an increasing crowded market.”
Within the first six months, Tosier is already a multi award winning brand. Three of its four bars were recognised at the 2018 Academy of Chocolate Awards with ‘Maya Mountain’ scooping gold in the ‘Dark, bean-to-bar under 80%’ category.
The branding, and particularly its packaging, has had amazing reviews at events over the country.
