We believe that the whisky and the landscape are inseparable. The broad Scottish views were reflected within the soft smokey tones of the pencil illustration, beautifully depicting the characterful peated blend.
The image continued through the liquid as a convex view, giving the impression of a bird looking down and seeing the diverse landscape below. This added to the inseparable link between the bird and landscape, whilst giving the impression of the two working in harmony.
After the work of Firean whisky, we went on to produce further brands, including Half Crown Gin and Red Griffin Vodka.
“We are extremely pleased with the powerful and thoughtful branding That’s Brave created for the Hayman’s Group. Each brand captures a unique story, evoking ideas of the history and craftsmanship behind our products.”
The sales of Firean have showed a strong but steady growth since the development of the new positioning and brand story, particularly throughout the Asian market.
